Selling
Mistakes!
Common mistakes and how to avoid them.
Selling your Kingston home? Don’t let avoidable mistakes
cut into your profits. Most people don’t sell homes
for a living. The right real estate agent is a vital piece
in the selling puzzle but ultimately it’s your home
and your profit or your loss. Don’t let these common
sellers mistakes diminish your profits!
- Watch the market! - As they say in showbiz, "Timing
is everything"!
If the current housing market is "HOT" you stand
a better chance of selling your home at the price you want.
But remember, if you sell in a "HOT" market chances
are you will be buying in the same market. That means you
will have to respond quickly to offers and compete aggressively
to find your next house.
If the current housing market is weak you stand to lose
a large percentage of what you have paid into your home.
To get a decent price you may have to spend money to make
improvements to your property and offer incentives to compete
with other homes on the market. Take advantage of the cyclical
nature of the real estate market and stay put (if you can)
until the market improves.
- Don’t overprice! - Even 5% over market value
can discourage buyers.
It is important that you realize that your selling price
is determined by the current market and not by what you
have to get out of the deal, or even by an appraisal. If
your house is not priced competitively for the current market,
people looking in your price range will reject your house
in favor of other, larger homes for the same price. At the
same time, the people who should be looking at your house
will not view it because it is priced over their heads.
Special Note: If circumstances dictate that you must ask
more than your realtor and the market says is the optimum
price for your home then re-evaluate your decision to sell
at this time. If possible you should stay put until the
market improves or your property appreciates.
- Don’t "test" the Kingston market!
If you insist on pricing your home higher than the existing
market trend with the idea that you can always lower the
price you may be sabotaging your own sale. Just asking $2,000
or $3,000 more than market value can mean the difference
between selling quickly at a good price and delaying the
sale. And don’t forget, keeping your house on the
market for a prolonged period can incur additional expenses
like carrying costs and upkeep. Ask your realtor how much
bargaining room you can leave in your price.
- Don’t become a "stale Kingston listing"!
The longer your home is on the market the less likely you
are to get a full price offer. If a month goes by with no
serious offers, do something! Review your price, offer incentives
or make some improvements or repairs. Then hold an Open
House to announce the changes.
- Don’t hire Uncle Bob to sell your home!
Hiring a relative is one of the most common, serious errors
committed by home sellers. Making this mistake could mean
your home will sell more slowly and for less money than
it otherwise would. Selling your home is one of your most
important financial transactions, having a professional
realtor in your corner can make all the difference in getting
your price, fast.
- Don’t get locked into a contract with your
realtor!
Chances are you will be perfectly happy with the efforts
of your realtor on your behalf, but circumstances can change.
Protect yourself by getting a "guarantee of performance"
clause with a right to cancel your contract with your realtor
if you are not satisfied. You must be able to work together
as a team to get the best price for your home in the shortest
amount of time.
- Don’t Lie!
Tell the truth, it’s natural to be optimistic about
your home but it doesn’t pay to deliberately misrepresent
it. While most sellers wouldn’t commit an outrageous
misrepresentation, there is a tendency to fudge about room
sizes, screen porches, decks or unfinished basements. When
calculating a home’s total square footage only living
areas should be counted. You set people up for a disappointment
when you misrepresent your home on the listing and once
they’re disappointed, it’s difficult to recapture
their interest.
- Don’t scare off buyers!
Maximize your "Curb Appeal"! You have to get buyers
in the door because you can’t sell to someone who
isn’t there! A well-kept yard free of clutter will
get them out of the car and on your doorstep. An unkempt
yard will put off a prospective buyer before they even get
in your door.
Improve the view of your house from the street by sprucing
up shrubs, shutters, windows, front door and even the mailbox.
Place potted plants on the front step, hang a wreath on
the door and install brass outdoor lighting fixtures. Do
whatever it takes to enhance your home’s "buy
me" look. And never under estimate the appeal of fresh
flowers and a mowed lawn (minus the bicycles and dog poop).
- Never show a dirty house!
This is your only chance to "Show Case" your home!
Once you’ve got them in the door your responsibility
doesn’t end there. CLEAN YOUR HOUSE! This one’s
a no-brainer.
Prospective buyers are looking for a home and they must
be able to picture themselves in yours. If you think about
it, nobody pictures themselves in a malodorous home with
a dirty bathroom, greasy kitchen or messy bedrooms. Think
military, think white glove, think spotless!
- How clean is your kitchen?
This is one of the three most evaluated places in your home.
Even if the appliances aren’t part of the deal, some
prospective buyers will judge your whole house by the cleanliness
of your stove or refrigerator. Keep your kitchen counters
clear and uncluttered and your fridge sweet smelling. A
clean kitchen will go a long way in your favor.
- Don’t forget your garage!
The ideal garage stores cars and an orderly array of garden
tools, that’s it! Throw out your junk to show that
there’s lots of room for theirs.
- Or your master bedroom!
This rounds out the group of three most inspected rooms
in your home. Take the time to arrange the furniture to
create a feeling of spaciousness. And make sure it’s
clean and sweet smelling, don’t forget to make the
ensuite bathroom sparkle, they’ll be checking.
- Don’t be a pack rat!
Clean out your closets, your spare room and yes, even your
basement. You can’t hide your junk any longer because
these "visitors" to your home are going to open
all your closet doors and look in all the nooks and crannies.
Be ruthless, dump the junk! Think how nice it will be to
start fresh in your new home!
- Is your home dreary?
If your home seems more like a dungeon cell than a bright,
modern home you might consider recruiting the two stars
of home improvement, paint and carpet. Probably the best
dollar-for-dollar investment for selling your home fast
is fresh paint. Neutral colors are best. Next to fresh paint,
new carpeting - replaced for either condition or color -
can make a huge difference.
- Have you made necessary repairs?
It’s a fact; repairs can increase the value of your
home. Selling "as is" can cost you more than the
repairs; even minor improvements will yield as much as three
to five times the repair cost at the time of sale. Your
real estate agent will be able to point out which repairs
could significantly increase the value of your home. Even
seemingly small fix up jobs can have quite an impact on
salability and price.
- Don’t "over-improve" your home!
Keep in mind that if you do extensive remodeling you run
the risk of "over-improving" your home (yes, there
is such a thing). You might not be able to recoup your investment
when you sell. If your improvements will push your home’s
value to more than 20% over the average neighboring home
values then don’t expect to recoup the entire cost.
(However, some major projects, like replacing a roof or
deck, should be done if they are needed.)
- Don’t crowd them out!
Keep company to a minimum when your house is being shown.
Don’t have crowds of visitors when someone is looking
at your home; prospective buyers will feel like intruders
if they enter a room filled with people.
- Don’t assume everybody likes pets!
Keep your pets out of the way (no mater how cute they are).
Not everybody likes pets; some people are even allergic
to them (horrors). Pets also raise suspicion of hidden spots
on the carpet and unexplained odors.
- Don’t interfere when your home is being
shown!
Let your realtor do their job. Buying a home is an emotional
decision; people like to "try on" a house and
see if it’s comfortable for them. This is difficult
to do if you follow them around pointing out every improvement
that you made. It may even make them feel that they are
intruding on your private space and that’s something
you don’t want, they should feel "at home"!
Keep a low profile when your home is being shown, the realtor
can do a better job of selling your home if you stay in
the background. Turn down the volume on your stereo or TV
and keep the kids from hanging off the coat tails of prospective
buyers.
Plan to be away, but reachable, during Open House.
- Deep six the non-stop commentary!
Let the prospective buyer discover things for themselves.
If you’re worried that they may miss one of the amenities
of your home, a tasteful sign works better than following
them around with a running commentary.
- Don’t waste your time with "Unqualified
Buyers"!
You don’t need to worry about this if you have listed
your home with a reputable realtor. Realtors will only bring
qualified buyers, those who are ready, willing, and able
to buy your house. An agent will determine how much a buyer
can really spend for a house, how much he has available
for a down payment, how good his credit is, how much he
can pay each month, how much he will realize (realistically!)
when he sells his present home - and about a dozen other
similar questions. If you only show your home to qualified
buyers the number will be fewer (but the quality much higher)
than if you open your front door to everyone who walks down
the street with a dream of owning a home... some day.
- Are you flexible?
Cash is not always the most advantageous transaction. Income
level, tax benefits and current legislation are all critical
factors when considering purchase terms. Check with your
tax advisor to see if a straight sale is the best option
for you. You should also decide whether you are willing,
and able, to carry financing or offer a "Lease with
option to buy" arrangement. This would increase the
pool of potential buyers you have to choose from.
- Don’t underestimate the complexity of real
estate law!
The contract for the sale and purchase of a home is a legally
binding document. Real estate law is extensive and complex
and if you don’t have a legal background or real estate
experience you should leave this to the experts. Did you
know:
You can lose a sale or pay thousands in repairs or remedies
for title defects because of an improperly written contract.
You need to know which repairs and closing costs are your
responsibility.
You also need to know whether the property can legally be
sold "as is" and how deed restrictions and local
zoning will affect the transaction.
You or your realtor must remedy any defects in your title
and determine if your property is in conflict with local
restrictions or you might have to pay through the nose.
- Are you helping or hindering?
You can make it easier for your realtor to sell your house.
For instance, most potential buyers call during business
hours. Arrange to be available to take calls from your realtor
during the day, it could make the difference between selling
your home and not.
- There’s nobody home!
Make your home accessible! The more accessible your home
is the more it will be shown and that gives you better odds
of finding a buyer willing to pay top dollar. A lock box
is favored because it offers realtors unlimited access (within
reason) to show your home. "Appointment only"
arrangements are more restrictive. In today’s competitive
market buyers who can’t see a home at their convenience
will go on to view, and purchase, other homes. You never
know if the one that couldn’t get a viewing was the
one that got away.
- Don’t just sit there, do something!
There are lots of ways to sell your home besides a "For
Sale" sign and an ad in the paper. Request ‘round
the clock and online advertising and take time to discuss
your options with your realtor, then be prepared to participate
in marketing your home. Let your realtor know if other realtors
have shown your home (they should leave their card). This
allows your realtor to follow up "hot" leads.
- Be positive!
Approach negotiations in a positive frame of mind, not as
an adversary of the buyer. After all, you both want the
same thing -- a sale. Reply immediately to an offer. When
buyers make an offer they are in the mood to buy at that
moment. Moods change and you don’t want to lose a
sale because you stall in replying. Participate when asked
but leave most of the discussion of price, terms, possession
and other conditions up to your agent.
In Conclusion:
Don’t make costly mistakes when selling your Kingston
home. There are lots of things you can do to help with the
sale, most are common sense, some may be new to you but all
will contribute to a fast sale at a fair price. What more
can you ask for?

Kingston Living is Kingston's premier online
resource for everything about your home. We provide comprehensive
Kingston real estate and rental listings, for home buyers, home
owners, and renters. We also have a comprehensive home services
directory for your home shopping and renovation needs. Our
Kingston home directory consists of the following categories:
apartment
rentals, financing,
home
& garden, home
renovation, home
services, insurance,
lawyers,
moving
& relocation, and real
estate services.
What would you like to do next?
|